The color of packaging has a great impact on the psychology of the customers. The manufacturers need to ensure that they choose the best color of the packaging as expected by the customers so that they could have a deep impact on the customers mind. Once the color is decided, it is also essential to measure the color level of the packaging using instruments such as a portable spectrophotometer. Here are the details of the colors that are associated with different types of packaging.
Using white packaging helps the manufacturers can add many other details in the packaging which ensures better branding of the products. Use of more colors in packaging makes the product less serious hence for industrial products, less decorative packaging is used with least amount of colors.
Black is a powerful color and can be used for conveying the message to the customers in a powerful manner.
The red color signifies food and hunger hence the packaging of food products is mainly has a red color which has a positive impact on the consumers mind and hence makes them feel hungry.
Blue packaging is a color of trust, honesty, and quality. This type of packaging is used for products for B2B sales. This color of packaging signifies that the manufacturers want to convey trust and honesty about the products to the customs.
Green packaging is used for luxurious products as it is a color of harmony and luxury. The products that are targeted to the upper class of the society, they are packaged in green packaging.
In order to ensure the most optimum impact on the customer’s mind, the manufacturers need to measure the color of the packaging properly. Testronix portable spectrophotometers are the best color measuring instruments that are used in packaging industries for measuring the color of the packaging.
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